The Kang Shoe Company and The Electric Shoe Car

A shoe shaped electric car is the newest promotional tool of the Kang Shoe Company, headquartered in Wenzhou in eastern China’s Zhejiang Province.

The mammoth shoe-car can transport two passengers up to 250 miles at speeds of up to 30 mph on a single charge of the battery, which is located under the driver’s seat

Ten feet long and more than three feet high, the leather bodywork of the electric shoe car is made in the same fashion as a normal shoe, but on a much larger scale. The hide of five bulls was needed and that’s…no bull at all.

“It took six months to design and build the car at a cost of around £4,000… The company plans to make 40 of these vehicles for stores around the country,” said Wang Zhengtao, Kang Company president.

At the launch a few days ago, workers waited patiently in line for their chance to drive the shoe car.

Does the Kang Shoe Company harbor any secret plans for any other bizarre promotional projects?

No one can say for sure, but as one anonymous blogger so aptly put it:

Something is clearly afoot.

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