Having access to documents stored on Amazon is handy, but iPhone, iPad and iPod Touch owners will find little reason to begin reading their newspapers and magazines through the Kindle app [iTunes link]. That’s because:
1) They’re likely already paying to get access to their favorite newspapers and magazines on those devices, or getting them for free as part of their print subscriptions, and therefore have no incentive to pay for a second subscription through Amazon.
2) Most major magazines already have designated apps for the iPhone and iPad, and those apps (in most cases) offer a superior user experience. They’re optimized for both screen sizes, and come with a host of bells and whistles — links, slideshows, audio interviews, interactive graphics — that aren’t available in the Kindle app version.
Take a look at The Atlantic on the Kindle iPhone app, for instance, which has no navigation and virtually no formatting. Leading images sometimes bleed into the text of the previous story, and bullet points, italics and font sizes aren’t rendered at all:
Of course, this is not to say that Amazon won’t ever be able to build a useful newsstand on for iOS devices, or that magazine publishers won’t wise up and start bundling all of their digital subscriptions together, including those offered through the Kindle Store. But for now, there’s nothing for iPhone, iPad and iPod Touch owners to get too excited about.