Last updated at 11:53 AM on 13th January 2012
One day she's a Twenties-inspired flapper, another, a rainbow-eye-lidded warrior.
But even with her talent for artistry and love of cosmetics, Annamarie Tendler has just one hard-and-fast rule when it comes to make-up. Girls, 'wear mascara' she told Today.com.
The 26-year-old has made a face of her canvas, a palette of the world of cosmetics at her disposal and, using the internet as her stage, has created a series of online tutorials revealing her inspirational make-up tips and tricks.
Despite the miasma of looks - from the scary to the stunning - the New York local keeps her lists of products simple, her instructions clear and her approach straightforward. As eccentric as some styles may be, they are designed for just about anyone to master.
'I wanted to make something that didn't inundate the viewer with information, but rather offered up a simple concept in a simple way,' she told Today.com.
Her popular blog shows almost-daily pictures, names the products used and gives instructions: 'As in, here is a look, this is how you do it, this is what you use,' she told the network.
A particularly striking - if a little unsuitable for the office - look is pop-art brought to life.
Red dots and white background were created using Ben Nye Creme Color in red and white, while the lip colour is NARS Lipstick in Heat Wave.
Another, a sophisticated throwback to the days of flappers, 'was inspired [by] looking at Brassai photos of the 20s,' Miss Tendler writes.
'Everyone looks so cool and glamorous,' she said of the era - and she fits in perfectly in her new guise, if 70 years too late.
Some designs are, thankfully, more prosaic, suitable for daily life in the city. Yesterday's pared-down make-up was, she writes, the result of running late.
Her instructions, in keeping with being pressed for time, appropriately read: 'For this look I applied the Benefit shadow with my finger to the lid from lashline to crease. This stuff dries quickly so it’s important that you work fast, since after it dries it’s difficult to blend.'
The brunette is clearly a busy woman. 'I need to be generating so much material and I'm only one person, who also works on other shoots and projects,' she told Today.com. 'I find that every couple of months I need to take a two week break.'
One, we presume, without her warpaint in check.