From rainbow eyes to a fishnet face, meet the blogger who radically transforms herself for online make-up tutorials

By Daisy Dumas and Tamara Abraham

Last updated at 11:53 AM on 13th January 2012

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One day she's a Twenties-inspired flapper, another, a rainbow-eye-lidded warrior.

But even with her talent for artistry and love of cosmetics, Annamarie Tendler has just one hard-and-fast rule when it comes to make-up. Girls, 'wear mascara' she told Today.com.

The 26-year-old has made a face of her canvas, a palette of the world of cosmetics at her disposal and, using the internet as her stage, has created a series of online tutorials revealing her inspirational make-up tips and tricks.

How-to guide: Annamarie Tendler, 26, has given herself some far-fetched looks to demonstrate the make-up tutorials she posts on her blog. From left: Roy Lichtenstein's art is brought to life; dramatic feathered lashes are reminiscent of Black Swan; a silver and blue fishnet design creates an ethereal effect

The professional make-up artist's series of The Daily Face creations at Annamarie.tumblr.com shows what can be done with a bit of imagination when it comes to eyes, cheeks and lips.

Despite the miasma of looks - from the scary to the stunning - the New York local keeps her lists of products simple, her instructions clear and her approach straightforward. As eccentric as some styles may be, they are designed for just about anyone to master.

 

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'I wanted to make something that didn't inundate the viewer with information, but rather offered up a simple concept in a simple way,' she told Today.com.

Her popular blog shows almost-daily pictures, names the products used and gives instructions: 'As in, here is a look, this is how you do it, this is what you use,' she told the network.
A particularly striking - if a little unsuitable for the office - look is pop-art brought to life.

Paying homage: A glam rock look in honour of David Bowie when he toured Ziggy Stardust (left); a tribute to Hurricane Irene in August with wet, windswept hair and dark splashes of mascara beneath the eyes (centre); an ode to Elizabeth Taylor's Cleopatra, after the actress passed away in March (right)

Lip service: The make-up artist clearly has fun with lipstick, from bold orange tones (left), to fuchsia pink (centre) and rich, deep reds (right)

She writes of the Lichtenstein-inspired get up: 'I will warn anyone who tries this out that pulling this one off is a lot like cleaning your bedroom: it looks worse before it looks good.'

Red dots and white background were created using Ben Nye Creme Color in red and white, while the lip colour is NARS Lipstick in Heat Wave.
Another, a sophisticated throwback to the days of flappers, 'was inspired [by] looking at Brassai photos of the 20s,' Miss Tendler writes.

'Everyone looks so cool and glamorous,' she said of the era - and she fits in perfectly in her new guise, if 70 years too late.

Far-fetched: The 'Vintage Zombie' look was demonstrated ahead of Halloween (left); Miss Tendler's rainbow eyes were to celebrate New York legalising same-sex marriage in June (centre);  This dramatic look was inspired by Brassai's photographs of the Twenties (right)

Her striped, playful rainbow lids were celebratory homage to new same-sex marriage laws in the state of New York, while a ghoulish Halloween rendering is complete with blue veins and requisite fake blood.

Some designs are, thankfully, more prosaic, suitable for daily life in the city. Yesterday's pared-down make-up was, she writes, the result of running late.

Her instructions, in keeping with being pressed for time, appropriately read: 'For this look I applied the Benefit shadow with my finger to the lid from lashline to crease. This stuff dries quickly so it’s important that you work fast, since after it dries it’s difficult to blend.'

 

New tricks, from left: Showing how neon green eyeshadow can be a relatively natural look; a flick of bold turquoise liquid eyeliner; a bold red lip for the Emmy Awards last September; working the Sixties look, complete with drawn-on lower lashes

A steady hand and a handful of products ensure a transformation without piling on layers of foundation, TV-ready amounts of concealer and lipstick in overkill - it helps, of course, to be as naturally beautiful as Miss Tendler.

The brunette is clearly a busy woman. 'I need to be generating so much material and I'm only one person, who also works on other shoots and projects,' she told Today.com. 'I find that every couple of months I need to take a two week break.'

One, we presume, without her warpaint in check.

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