Multiply to Relocate Headquarters to Jakarta, Indonesia from Boca Raton, Florida

By Aulia Masna - January 28, 2012

Daniel Tumiwa and Peter Pezaris of Multiply

Prior to the opening of Multiply’s Online Seller Convention in Jakarta today, Peter Pezaris, CEO of Multiply announced that the company will be moving its headquarters from Boca Raton in Florida to Jakarta.
The company already saw more than 50 of its 126 global employees based in Jakarta and along with the significant growth in Indonesia and The Philippines, the company saw fit to relocate to Southeast Asia.
Additionally, Multiply announced an extension of its waiver of shipping cost and transaction fee from the end of this month to the end of March 2012. In other words, Multiply customers will enjoy free shipping and sellers will not be charged any transaction fee until March 31 of this year.
Multiply also announced that Indonesian customers will now be able to pay for purchases through XL Tunai in cooperation with mobile network operator XL Axiata and also through the Prima ATM network across the country.

The move will occur over the next 12 months starting next week and will involve relocating many of the existing positions, staff, and functions from Florida to Jakarta.
In choosing Indonesia as its new headquarters, Pezaris said, “We chose Jakarta because the opportunity is so large. It’s such a fast growing economy. So many people are using Multiply in Indonesia, it’s such an important market for us.”
Pezaris likens the company’s transition to e-commerce in Southeast Asia to an 18-hour flight and the plane is just taking off. At the moment The Philippines and Indonesia are the top two countries on Multiply with regards to e-commerce and as Pezaris said, the market size and potential is so much larger in Indonesia that they decided to relocate here.
This story is developing.

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