Among her performances during A Very Gaga Thanksgiving, Lady Gaga will perform a duet with Tony Bennett on “The Lady is a Tramp” and sing “Marry The Night,” her latest single from Born This Way (see video below). The special, which Gaga directed, starts at 9:30 p.m. ET on ABC.
“We all know Lady Gaga is a phenomenon,” Couric said in an announcement. “This is a chance to see more of who she is beneath the wild costumes and staged musical numbers — Lady Gaga as a high school student still bruised by being excluded from the party, Lady Gaga as a devoted daughter and caring sister, Lady Gaga as a 25-year-old woman embracing fame and fortune that seemed to come overnight.”
In a tweet Thursday afternoon, Gaga said she’ll have treat for viewers at the end of the special: “Surprise! … I will preview some of my new music video ‘Marry The Night.’” Gaga also recently appeared on Good Morning America, where she discussed the special and what she enjoys doing on Thanksgiving.
“I just like to be with my family,” she said. “We just love to eat and eat all day long with my grandma, and watch whatever TV special is on, watch old movies and talk about the year.”
How Lady Gaga Created a Web Marketing Spectacle for ‘Born This Way’
In the months leading up to the May 23 Born This Way album release — and even now — Gaga has paved a path for stars and brands to get inventive with the ways they use digital and social media to promote themselves and connect with fans. Gaga is no stranger to success on the web. She remains a heavyweight on major social networks. The promotional juggernaut further ramped up her all-encompassing web presence, fostering partnerships with Zynga for the FarmVille-inspired GagaVille, Starbucks for a massive scavenger hunt, VEVO for exclusive premieres, HBO for a concert special, Rdio for free lifetime subscriptions, iTunes for a promotional countdown, Best Buy and Livestream for an album signing and Gilt Groupe and Amazon Cloud Player for deals.
Below, we’ve compiled a huge swathe of the digital and social media initiatives behind Gaga’s Born This Way.
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