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quarta-feira, 28 de julho de 2010

Inception rocks Box Office in India in 2nd weekend



The second weekend Box-office of Warner Bros. Pictures' dream-themed film
Inception directed by Christopher Nolan and top-lining Leonardo DiCaprio, was rock solid and scored an appreciating gross collection of Rs.39, 892,195 in India. In the US Box Office, Inception retained its No.1 slot with an estimated chart-topping $43.5 million at 3,792 locations. The drop was approximately 31% in comparison to the first weekend.


“Inception is one of the few Hollywood movies which keeps weekdays active for Cinema operators. Occupancy is just growing day by day & more importantly we are seeing repeat patrons at many locations. It is a must watch movie of all time. Thanks to Inception our Q2 has started on a very good note.” says Devang Sampat President for Cinemax India Ltd


“The movie has achieved the best occupancy in this weekend. It is almost 70% + occupancy inspite of the competition of Salt and Khatha Meetha. Weekend net box-office is as good as the 1st weekend so in almost 2 weeks Inception is the highest collecting English movie for 2010.The net box-office is more than 2.5 crore.” says Prakhar Joshi, PVR Cinemas

“The film has seen the lowest drop for a wide English film this year. The word of mouth on this film is unprecedented and a lot of audiences are going back to the cinemas for a second or third viewing. We are confident that the film will have a dream run.” says Denzil Dias, Deputy Managing Director (Theatrical), Warner Bros. Pictures India.

Inception released in India in four languages with 300 prints which include English (120 prints), Hindi (90 prints), Tamil (45 prints) and Telugu (45 print). This critically acclaimed film has got an over-whelming response from the audiences across the nation.

Estimated cume after the 2nd weekend: 167,378,382 ($3,579,738)

Screens: Prints: Sites: 239:239:239

Weekend drop: - 47%

Comp Films:

+550% on Batman Begin

+34% on Dark Knight

+180% on Terminator Salvation

+284% on I Am Legend

+449% on Wanted

+89% on Mission Impossible 3

It is the lowest drop for a wide film release in 2010

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