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terça-feira, 26 de abril de 2011

Aflac Duck gets new voice 2011 Lollapalooza

http://www.chicagotribune.com/videobeta/...





Following a month-long search that included celebrities, actors, professional voice over artists and the general public, Aflac today introduced Dan McKeague, a sales manager from Hugo, Minn., as the new voice of the Aflac Duck.

The married father of three submitted his audition online and was informed that he had been selected after a review of more than 12,500 live and online auditions.

"I have long admired people who can act and make the most of their voice and have tried to emulate them," McKeague, 36, said. "I want to thank Aflac for the incredible honor of voicing the greatest icon in corporate America."

McKeague, sales manager for radio stations KQRS and Love 105 in Minneapolis, has experience doing local voiceovers.

Casting agencies conducted live auditions in six major cities across the United States and accepted online submissions at quackaflac.com. The 20 finalists were then further whittled down to a group of eight prior to McKeague's selection.

"We were tremendously impressed with the wealth of talent who applied for this job. Dan impressed us with his vocal range and acting ability," Michael Zuna, Aflac senior vice president and chief marketing officer said.

Since 2000, the Aflac Duck has appeared in 52 television ads and numerous radio ads, helping increase the company's brand recognition from slightly more than 10 percent to an amazing 93 percent.

The Aflac Duck is also a symbol for the company's primary philanthropic cause, helping Aflac raise more than $62 million for the treatment and research of childhood cancer.







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