Say goodbye to Facebook application profile pages, as page managers are seeing notifications stating that they will be removed by February.
Page managers are seeing the banner pictured above, with the heading, “Removing App Profile Pages,” and the notification:
The moves seem to be aimed at encouraging app developers to make their apps more search-friendly and at prodding users to discover them via Facebook search.
However, when searching for general terms, and not by specific app names, it often takes two to three results pages until the most used apps appear in the results. Is it too optimistic on our part to hope that the search process will improve now that it is being emphasized more?
Facebook said in a post on its Developer Blog last month that it was making the move due to inconsistencies between its app profile pages and regular pages, including different insights, application-program interfaces, and distribution channels. The blog post continued: