The goal of BYOF Day is to reward the retailer’s loyalists and their friends with perks and giveaways.
Visitors to the Ikea Facebook page can register for the national in-store event and sign up for offers including free blue bags, breakfasts, and buy one, get one free lunches. They can also establish IKEA Shopping Teams and invite friends to join them.
The retailer will donate $1 for each friend invited, up to $50,000, to Save the Children.
Other special offerings during BYOF Day include:
- Each store will host a life-improvement or wellness seminar.
- Home furnishings experts will be on hand at each location to assist customers.
- Each store will give away five $200 shopping sprees.
- Complimentary chair massages will be offered by certified masseusses