First the blood type diet, now there's blood type skincare (but does it really work?)

By Daily Mail Reporter

Last updated at 12:27 AM on 26th May 2011

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Demi Moore and Liz Hurley are said to be fans. Now the Blood Type Diet has been developed into a skincare range.

Dr James D'Adamo - who pioneered the eating plan - has launched a beauty regime that promises radiant, soft, younger-looking skin.

But, unlike the diet, only clients at his Portsmouth, New Hampshire clinic can buy a facial cream and cleanser specially designed for their blood type.

New concept: Dr James D'Adamo, who came up with the Blood Type Diet, has now developed a skincare range

Other customers can only buy the Revitalizing Facial Cream and Facial Cleanser that suits all blood types.

Dr D'Adamo tells the website Beauty Counter Blog: 'Doing a [broad] cream or cleanser for Type A or AB wouldn’t work because I’d need to tailor it to your profile first.'

The naturopath released his first book, One Man's Food Is Someone's Else's Poison in the Eighties. It is based on his theory that people can lose weight by eating a diet that is suited to their blood type.

According to his research, for example, blood type As should eat a mostly vegetarian-based diet, while type Os function better on a diet rich in animal proteins like red meat, fish and dairy.

The eating plan gained more popularity with the release of the 1996 best-selling book, Eat Right 4 Your Type, which was written by Dr D'Adamo's son Dr Peter J D'Adamo.

Celebrities rumoured to be fans include Ms Moore, Miss Hurley and outgoing X Factor judge Cheryl Cole.

Celebrity fans: Cheryl Cole (left) and Liz Hurley (right) are both believed to maintain their svelte figures using the Blood Type Diet

Dr D'Adamo explained that many of his clients wanted him to take his blood type theory one step further, expanding into a skincare range.

He said: 'Patients kept telling me that they wanted to look as good as they felt after following the Blood Type Diet.

Guru: Naturopath Dr James D'Adamo created the Blood Type Diet

'I based these products on [my patients’] top requests.'

The doctor's new skincare products boast a range of all-natural ingredients.

According to his website the Revitalizing Facial Cream helps to 'treat signs of ageing while fortifying the skin's natural moisture barrier.'

The ozone-infused product apparently carries oxygen to the skin and is a blend of emu oil, vitamin E and rosemary.

Meanwhile the Facial Cleanser is a mix of tea tree oil, neem oil and ginger - a blend that is supposed to eliminate breakouts and stimulate circulation.

Both products already seem to be a hit with Dr D'Adamo's clients.

Two customers give glowing reviews in the latest edition of the D'Adamo Institute newsletter.

'I like that it’s odourless and gives my skin a soft and supple feel,' says a customer who names herself only as Maria.

Another client called Jennifer says the Revitalizing Facial Cream is: 'Moist, but not greasy, and absorbed easily into skin, lasting the whole day.'

And an employee from the Institute's herb room is quoted as saying: 'Keeping the cream in stock has been a challenge. People are loving what it’s doing to their skin.'

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