GOOGLE ANALYTICS PREMIUM PRICING: $150K a year!

by Allen Stern - September 29th, 2011

Google made two big announcements today around their Analytics service: a real-time chart which we covered earlier and a new premium analytics service. The premium analytics service is geared towards Google’s largest customers and includes the following items listed on their announcement posting:

• Extra processing power – increased data collection, more custom variables and downloadable, unsampled reports
• Advanced analysis – attribution modeling tools that allow you to test different models for assigning credit to conversions
• Service and support – experts to guide customized installation, and dedicated account management on call – all backed by 24/7 support
• Guarantees – service level agreements for data collection, processing and reporting

So basically for a fee, Google will provide a stronger server to run your custom reports, a dedicated account manager and a 24/7 support and service level agreement (SLA). The one thing Google didn’t note in their announcement post was the cost for the premium analytics offering.
I have received tips from several sources noting that the price for the premium analytics service is A WHOPPING $150,000/year.
If your company wants to use Google Analytics Premium, you can either signup directly with Google or with one of their resellers. Be ready to bring your checkbook.
For comparison, many report paying over $100K a year for Adobe’s Omniture SiteCatalyst offering. I can’t remember what we used to pay for Webtrends Enterprise at my old job but it was in the same ballpark.

Sphere: Related Content